Advanced Blending Solutions Continues Commitment to Customer Satisfaction with Sales Cloud CRM Implementation

Advanced Blending Solutions Continues Commitment to Customer Satisfaction with Sales Cloud CRM Implementation

Advanced Blending Solutions, a designer and supplier of material handling, blending, and controls for the plastics industry, implemented Oracle Sales Cloud for a better defined sales process

The Client

Based in Wallace, Michigan, Advanced Blending Solutions is a world class designer and supplier of material handling, blending, and controls for the plastics industry. With representatives throughout the country, ABS is a fast-growing company committed to providing the best products and services to meet their customers’ unique needs.

As the frontline in delivering customer satisfaction, the sales team at Advanced Blending Solutions (ABS) is an integral part of the company’s expanding operations. The leadership team at ABS had a strategic vision to better define the company’s complex sales process, and integrate that process with a true Customer Relationship Management (CRM) system. The vision for success included:

  • Re-define the ABS sales process
  • Implement Oracle Sales Cloud CRM
  • Set and maintain accountability between the sales team and management
  • Gain accurate forecast reporting

The Challenge

By building a strong rapport with the ABS team, Terillium was able to help formulate a standardized and universal Sales Process within an aggressive timeline. The sales process defined relevant stages of the ABS sales cycle, including handoffs and approvals. Terillium implemented Oracle Sales Cloud, with an emphasis on contact and activity management. A non-linear sales process within the system was created, including tracking for post sales stages as well. Terillium also conducted and developed a thorough training process for current and future Sales Cloud users.

Our Solution

Through the Oracle Sales Cloud CRM implementation, ABS now has a single source of information for sales deals and for their forecasting report (a report that drives 90% of their business).

ABS now has a formalized sales process as well as increased accountability from the sales team, service team, and application engineers. The project was delivered within the nine-week timeline, and on budget.

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Our sales process is complex and non-linear – we needed a new CRM with enhanced reporting capabilities, as well as a newly defined sales process. Terillium made all of our business needs their priority. We were confident in Terillium’s abilities throughout the project, and they exceeded our expectations.
Shawn Howard
BIS Administrator at ABS
Improved ProcessWhile implementing Oracle Sales Cloud, ABS was able to consider the system's functions and redesign the company sales process
Comprehensive TrainingTerillium conducted and developed a thorough training process for current and future Sales Cloud users.
One Data SourceAs ABS formalized its sales process, it was aided by Oracle Sales Cloud's platform and its singular source for information across the company
IndustryManufacturing
ProductsOracle Sales Cloud: Account Management; Contact Management; Activity Management; Opportunity Management; Sales Stages and Methodology; Sales Coach, Sales Cloud Mobile; Oracle Social Cloud; Custom Sales Forecasting; Outlook Integration; Document Management Integration