“Our sales process is complex and non-linear – we needed a new CRM with enhanced reporting capabilities, as well as a newly defined sales process. Terillium made all of our business needs their priority. We were confident in Terillium’s abilities throughout the project, and they exceeded our expectations.” -Shawn Howard, BIS Administrator

Advanced Blending Solutions Continues Commitment to Customer Satisfaction with Sales Cloud CRM Implementation


As the frontline in delivering customer satisfaction, the sales team at Advanced Blending Solutions (ABS) is an integral part of the company’s expanding operations. The leadership team at ABS had a strategic vision to better define the company’s complex sales process, and integrate that process with a true Customer Relationship Management (CRM) system. The vision for success included:

  • Re-define the ABS sales process
  • Implement Oracle Sales Cloud CRM
  • Set and maintain accountability between the sales team and management
  • Gain accurate forecast reporting


By building a strong rapport with the ABS team, Terillium was able to help formulate a standardized and universal Sales Process within an aggressive timeline. The sales process defined relevant stages of the ABS sales cycle, including handoffs and approvals. Terillium implemented Oracle Sales Cloud, with an emphasis on contact and activity management. A non-linear sales process within the system was created, including tracking for post sales stages as well. Terillium also conducted and developed a thorough training process for current and future Sales Cloud users.


Through the Oracle Sales Cloud CRM implementation, ABS now has a single source of information for sales deals and for their Forecasting Report (a report that drives 90% of their business).

ABS now has a formalized sales process as well as increased accountability from the sales team, service team, and application engineers. The project was delivered within the nine week timeline, and on-budget.

Products & Industry

Industry Manufacturing
Products Oracle Sales Cloud: Account Management; Contact Management; Activity Management; Opportunity Management; Sales Stages and Methodology; Sales Coach, Sales Cloud Mobile; Oracle Social Cloud; Custom Sales Forecasting; Outlook Integration; Document Management Integration