ReelFlyRod Prepares to Reel In Growth with NetSuite Implementation

ReelFlyRod Prepares to Reel In Growth with NetSuite Implementation

REELFLYROD.COM is a premier, full-service fly shop that caters to clients around the world. Headquartered in Dayton, Ohio, ReelFlyRod has grown to become one of the top dealers in the United States for every major brand the company carries. 

The Client

ReelFlyRod services customers in over 150 countries around the world. The company is an Authorized Dealer for the finest fly-fishing manufacturers in the world including: Sage, R.L. Winston, Simms, Ross Reels, Waterworks-Lamson, Redington, Fishpond, Umpqua, Islander, RIO, Scientific Anglers and more. 

The Pro Staff at ReelFlyRod is extremely knowledgeable, helpful, and passionate about fly fishing. Their philosophy is simple: “Take EXCEPTIONAL care of every customer, and they will become a lifelong customer and tell all their friends.” 

The Challenge

ReelFlyRod needed to replace Quickbooks and selected NetSuite as the company’s new ERP software based on a recommendation from a trusted advisor. The challenges of this NetSuite implementation project included: 

  • Implementing ERP software that would allow ReelFlyRod to continue to grow and scale the business 
  • A small team on the client side, who needed a hands-on implementation partner to walk them through every phase of the project 
  • Deadline of being up and running on NetSuite before moving into the company’s new 7,000 square foot facility 

Our Solution

Terillium implemented NetSuite for ReelFlyRod, enabling modern accounting and inventory processes, and future company growth. RF-SMART was also implemented during the project and integrated with NetSuite in order to streamline inventory management. 

The implementation project was less than 150 days. 

New business benefits for ReelFlyRod include: 

  • Modern accrual accounting processes 
  • Ecommerce integration between NetSuite and ReelFlyRod’s website 
  • Streamlined 
Modern Accrual Accounting ProcessesEnabled modern, accrual accounting processes, which allow ReelFlyRod
to continue to grow and scale their business.
Improved ExperienceTerillium implemented an ecommerce integration between NetSuite and ReelFlyRod’s website.
Streamlined Inventory ManagementRF-SMART was also implemented during the project and integrated with NetSuite in order to streamline inventory management.
IndustrySporting & Recreational, Retail
ProductsNetSuite SuiteSuccess Financials First: General Ledger, Accounts Payable, Accounts Receivable, Sales Order, Purchasing, Advanced Shipping, Customer Relationship Management, Advanced Electronic Bank Payment Cloud Service, and Advanced Inventory.

Watch: What's So Sweet About NetSuite?

ReelFlyRod, NetSuite